Coffee News is a weekly publication that began back in 1988 in Manitoba, Canada. It was started by Jean Daum, an advertising expert, whose independent research led her to believe that people are more susceptible to advertising while they are eating. The concept is simple- a brief newspaper that is delivered free to coffee houses, restaurants, and motels. How brief? Well, Coffee News claims that it only takes 8 minutes to read and therefore, due to its brevity, people will read it from front to back. The paper focuses only on news that is entertaining and upbeat, including horoscopes, jokes, trivia, and therefore appeals to its readers. The theory is then that readers will read not only the features but also the advertisements.Coffee News has been franchising since 1994 and startup costs for the new franchisee are estimated at just under $10,000. There is an $8,000 franchise fee and an ongoing royalty fee of $75 per week. There is no in-house financing available for the start-up costs or franchise fee. Exclusive territories are offered and the parent company looks for individuals with sales, advertising, and marketing experience. As a franchisee, you will need to sell advertising space in your publication. This is how revenue is generated.The Coffee News franchise can be run out of your home and it does not need to be owner operated. However, approximately 98% of the current franchisees are owner operators. A 3-day training course is offered at the company headquarters in Bangor, Maine and a mentorship program is also available for new franchisees. A monthly newsletter is also distributed by the parent company which offers tips and strategies from other franchise owners.If advertising sales is something that appeals to you, then you might find the Coffee News opportunity to suit your needs. However, if it does not, then you probably should search elsewhere for a business startup.
Tag Archives: finance
Shoe Repairs And Several Other Things When I Was 7
Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!
He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.
But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.
Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!
Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.
We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.
Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.
Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!
But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.
Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.
Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.
And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.
All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.
He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.